Background and Work Experience


luc tomasino
Luc Tomasino

A strategically minded and results driven startup executive, Luc Tomasino brings over two decades of experience in international business, which notably combines large company experience with the creativity and speed of smaller companies. During his career, Tomasino has a proven history of leading international projects to a successful conclusion — in a timely manner and within budget. He has led many small and medium sized businesses through startup and high expansion environments.

After completing his MBA, studying TV broadcasting privatization in the Czech Rep, Tomasino joined CME (Central European Media Enterprises) in 1993. As the company’s third employee, Tomasino was promoted numerous times during his eight year period with this media innovator, which introduced and ran the first national, commercial TV networks across Eastern and Central Europe. In 1996, CME IPO’d on the NASDAQ, which – at the time – produced a shareholder value of $700 million.

Tomasino joined Vyvx Media (news backhaul and live sports) in 2001, where he oversaw a total shake up of the global division (advertising, product development and sales) and transformed a loss making department into Vyvx’s quickest growing and most successful division. In the process, he established himself as a leading turnaround professional.

In 2004, Tomasino was recruited by SDI Media, to guide its’ development from a one dimensional, small subtitling firm, to the world’s biggest language localization brand – servicing all the top movie studios and global TV broadcasters across fifty-five languages, and numerous video platforms in thirty offices worldwide. Tomasino successfully took part in an MBO led by Warburg Pincus in the same year, then sold the firm for a 400 percent profit in 2007.

These days, Tomasino is an entrepreneur, consultant and angel investor, directing his energy and time towards startups and early stage companies. He stays true to the work ethic and values he developed working in Oklahoma, and is especially keen to work with companies in their early stages, which bring social value along with shareholder and economic value. During his career, Tomasino has acquired a valuable insight into top multi disciplinary and multi cultural teams, helping them to reach their full potential — both as team members and individuals.

Born in Italy from Italian/French parents, Tomasino’s family business brought him to Oklahoma, USA, where he grew up. He received a BA degree from  Northwestern University in Illinois, and an MBA from the Stern Business School in New York.

My Story

If I had to describe my life in one word – I would say it is “American.” I used to think that my upbringing was unique and different.  But the more people I meet, the more I happily realize that my story is actually a very American story.

My father was a U.S. Army Air Force WWII veteran from New Haven, Connecticut. I was in born in Rome, Italy, where my father worked for Brunswick Corporation. My father remained in Europe after the war as part of the reconstruction efforts before being hired by Brunswick Corporation. He met my mother in France. In 1966, Brunswick transferred my father to one of their newest operations in Tulsa, Oklahoma, which is where I grew up.

Thankfully, my mother instilled in me a strong connection with and appreciation for Europe where I spent all my summers with my French grandparents. Growing up in Tulsa and yet spending so much time in Europe gave me an immense advantage in two ways:

First, being grounded in good, old-fashioned Midwestern values has helped me immensely through the years. Life inevitably throws curve balls at all of us – none of us are exempt. Things go wrong in life, in love, in business, in friendships. And when they do, the fundamentals that I learned in Oklahoma keep me grounded and help me stay on course through good times and bad times. As Warren Bennis mentions in his book, On Becoming a Leader, “Hard times are the crucible in which character and leadership are forged.[1] It’s is through adversity that I’ve grown the most, learned the most lessons, and always managed to find opportunity amidst adversity.  It took me a long time to finally understand and appreciate this lesson!

Second, spending as much time in Europe as I did in my formative years has given me fabulous perspective and context – this has been particularly valuable during these last 30 years when all businesses to some degree must compete in an increasingly global market. Throughout my career working in an international setting, I gained invaluable insight in leading multi-cultural and multi-disciplinary teams and helping them live up to their full potential – as individuals and collectively as a team.

Leadership mastery and personal development are important parts of who I am. I am a lifelong student, a passionate learner, I keep my promises, and I strive to constantly make things better – day by day. I love the Japanese work, Kaizen, which refers to continuous improvement. Small daily improvements over time practiced with consistency add up to massive accomplishments at the end of a year.

My philosophy is best summed up by this quote from Ralph Waldo Emerson (1803 – 1882):

To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty, to find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; To know even one life has breathed easier because you have lived. This is to have succeeded.”

  • [1] On Becoming a Leader by Warren Bennis